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Psychology of Marketing
Our latest white paper explores the psychological & physiological factors that can obscure a marketing message.
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The Difference Between Knowledge & Wisdom
a letter from the editor/intern
This edition of ipsumNEWS is dedicated to impactful sales and marketing research on a dime budget. However, it is critical to a successful marketing plan that the knowledge gained through this research is wisely applied.
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Feature ARticle: The plan, boss! The plan!
Developing a successful sales and marketing plan
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When developing a marketing plan, it's best to spend a lot of time thinking about it and researching various avenues and then let it go and see what sticks.
Before you 'let it go', there are a few questions your investigation needs to answer.
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Double-Duty Market Research
Producing a market research campaign on a dime budget |
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Market research tends to be an expensive proposition not easily tied to the bottom-line profitability of a business. However, this marketing activity can pay off huge dividends, especially if it can pull double-duty.
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U.S. Stocks Rise on Data, Swoon Again
Reuters reports a brief rise in a choppy trade on Wednedsday, then resumes slide. |
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A recovery in shares of energy companies, including Exxon Mobil, and natural resource companies also added to the brief bounce.
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Mobile App Spend of $11.6 Billion Expected
Compass Intelligence expects U.S. businesses to spend $11.6 billion by 2012 |
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According to new research from CompassIntelligence.com, businesses in the U.S. will spend roughly $11.6 billion on mobile applications by 2012. This year U.S. businesses are expected to spend an estimated $4.9 billion on mobile applications. These applications include mobile and wireless-based custom-coded and packaged applications, including productivity, contact management, GPS/Navigation, Email, security, file sharing, collaboration and others.
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