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Submit Your News:
Do you have an announcement, a piece of industry news or just want to get the word out?
You can now submit your news to be featured in the next IpsumNEWS.
We're always on the lookout for the latest news and promotions for small business owners.
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Nothing "Real Simple" about RSS
Real Simple Syndication or RSS is anything but.
Unfortunately, there's nothing 'simple' about Real Simple Syndication (aka RSS). There are two aspects to consider when rolling out your own RSS feed, "What do you aim to gain though syndication?" and "Do you have something worthy of syndication?".
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Essentially, you’re asking prospects to opt-in to having your marketing messages interrupt their day on an ongoing basis. When done well, you'll cultivate a truly interactive, value-exchanging conversation with your target buyers. This will quickly differentiate you from your competition, help you to retain current customers, and shorten the sales cycle.
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How can RSS be used today and in the future?
- Primary delivery channel for newsletter content
- Contextual Advertising based on the feed’s channel
- Sponsored Items in the feed
- Press Room Subscription for Journalists
- Software/Policy Updates
- Technical Support Notification (scheduled maintenance, etc.)
Unfortunately there’s nothing "simple" about "real simple syndication." In fact, beyond the technology knowledge needed, you need to start with something worth syndicating.
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