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JDM Publishes "The Psychology of MArketing"
White paper on the psychology of marketing minus all the psycho-babble
JDM announces the release of its latest white paper, The Psychology of Marketing.
"It’s our aim in the white paper", says Justin Downey, Managing Director of JDM, "to explore the psychological and physiological factors that can obscure or miss-interpret a marketing message. Like the conductor in front of his orchestra, we aim to tune and pace the message for maximum impact. We’re not trying to coerce a love of music."
The Psychology of Marketing is JDM’s 4th installment in their series of marketing best practice white papers. |
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Topics also covered in The Psychology of Marketing include:
- Humble Extravagance: Marketing to the ‘Penny Wise & Pound Foolish’
- Reverse Psychology: Though often quoted, it’s rarely understood.
- Practice Makes Permanent: Reach, Frequency & Retention rates
- A Man Goes Into a Bar: The Retention Power of Humorous Ads
- I Heard About That: Public Relations in the Information Age
- Optical Delusions: How to break the rules of design for a reason.
- What's in it for me?: Incentive-based marketing
- What's in it for you?: Marketing to the modern skeptical consumer
You can register to download The Psychology of Marketing from JDM’s new website at: http://www.marketinghasevolved.com.
from TransWorldNews Press Release
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