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Free Stuff:
FREE "Blame The Intern" Shirts.
Why can't a newsletter have its own promotional gifts? Request your own free "Blame the Intern" t-shirt.
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Psychology of Marketing
Our latest white paper explores the psychological & physiological factors that can obscure a marketing message.
Register to Download >> |
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Why Can't Newsletters Have Some Fun Too?
a letter from the editor/intern
There are a lot of corporate newsletters out there. IpsumNEWS is different. As a special thanks to our loyal readership, we're offering free "Blame the Intern"
t-shirts.
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JDM Publishes "The Psychology of MArketing"
White paper on the psychology of marketing minus all the psycho-babble
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JDM announces the release of its latest white paper, The Psychology of Marketing.
"It’s our aim in the white paper", says Justin Downey, "to explore the psychological and physiological factors that can obscure or miss-interpret a marketing message. Like the conductor in front of his orchestra, we aim to tune and pace the message for maximum impact. We’re not trying to coerce a love of music."
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eCommerce Site Takes it to the Next Level
Military surplus website takes an innovative approach to contextual shopping. |
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JDM announced today the launch of their client, Omaha's G.I. Surplus, new eCommerce website.
The site, which was creatively and technically completely
re-developed, focuses on providing customers a sense of context when shopping as well as ease-of-use.
"Context while shopping allows customers to not just see what is available, but also to understand its use and value." Says Justin Downey. Get the full story >>
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Nothing "Real Simple" about RSS
How Real Simple Syndication (or RSS) is anything but. |
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Unfortunately, there's nothing 'simple' about Real Simple Syndication (aka RSS). There are two aspects to consider when rolling out your own RSS feed, "What do you aim to gain though syndication?" and "Do you have something worthy of syndication?".
Essentially, you’re asking prospects to opt-in to having your marketing messages interrupt their day on an ongoing basis. When done well, you'll cultivate a truly interactive, value-exchanging conversation with your target buyers. This will quickly differentiate you from your competition, help you to retain current customers, and shorten the sales cycle.
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