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Free Stuff:
Download 2008 Marketing Trends Article.
A recent study indicates that trends in marketing are changing radically in 2008.
Stay ahead of the curve by registering to download our 2008 marketing trends article and learn the hot new ways to market your business in 2008
Register to download >>
Feeling Nostalgic?
Your welcome to peruse archived editions of ipsumNEWS.
Go to the ipsumARCHIVE >> |
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Who Cares JDM has Rebranded?
a letter from the editor/intern
The new JDM provides marketing services that combine proven strategies, innovative tactics and emerging technology—at least that’s what the new website says.
They have a new website, a new blog, new logos and probably new email signatures,
but who cares?
Send your feedback (good or bad) to who@ipsumNEWS.com to be entered to win a Staples Easy Button™. How's that for Branding?
REad More >> |
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Pros and Cons of Outsourcing Marketing
Experts Weigh in on the Pros and Cons of Outsourced Marketing
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According to the Harvard Business Review, outsourcing various business functions has become as common as mouse-pads, however many businesses insist on keeping their marketing activities developed in-house.
So, what are the pros and cons of turning some or all of your marketing activities to outsiders? We asked Harvard Business School Professor Gail McGovern and others to weigh in.
REad more >> |
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Abbreviated Name. Expanded Services.
Justin Downey Marketing has not just rebranded, but expanded. |
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Justin Downey Marketing announced today a slight name change. Justin Downey Marketing is now JDM. JDM is a local full-service marketing firm providing marketing services that combine proven strategies, innovative tactics and emerging technology.
REad more about JDM's Rebranding >> |
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Is Commercial Skipping via DVR Piracy?
Some new DVRs are stripping this ability. We asked the legal experts. |
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In 2003, ReplayTV (a manufacturer of DVRs like TiVo) announced they are stripping the ad skipping feature out of their new DVR models because they are scared of a copyright law controversy. We asked Professor L. Ray Patterson, of the University of Georgia School of Law, to weigh in.
REad more >> |
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