Pros and Cons of Outsourcing Marketing
Experts Weigh in on the Pros and Cons of Outsourced Marketing
According to the Harvard Business Review, outsourcing various business functions has become as common as mouse-pads, however many businesses insist on keeping their marketing activities developed in-house. We asked the experts, "what are the pros and cons of turning some or all of your marketing activities to outsiders?"
The outsourcing of marketing activities is catching on; in fact, in a recent poll of marketing executives, 53% reported plans to outsource most of their marketing activities.
According to Harvard Business School Professor Gail McGovern, the benefits to business include cost savings and improved quality. However companies still need chief marketing officers to drive marketing strategy and make the most of the company's customer relationships. And companies still need flesh-and-blood employees to win and service major accounts.
Justin Downey, Owner and Managing Director of full-service marketing firm, JDM remarks, "The typical CMO's approach to marketing is a mile deep and an inch wide. Firms like ours bring innovation, computer-aided analysis and tactical expertise to take a campaign from the back of a bar napkin to completion." "However," he continues. "marketers like ourselves have no illusions that we know more about our clients' businesses than they do. They started the fire. We just supply the gasoline."
The "outsource versus in-source" debate has been a tug-of-war for years. Now in the 21st century, it’s the business that can leverage their own internal knowledge-base against innovative, outsourced experts that will become the player in the market.
from TransWorldNews
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