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Free Stuff:
Download 2008 Marketing Trends Article.
A recent study indicates that trends in marketing are changing radically in 2008.
Stay ahead of the curve by registering to download our 2008 marketing trends article and learn the hot new ways to market your business in 2008
Register to download >>
Feeling Nostalgic?
Your welcome to peruse archived editions of ipsumNEWS.
Go to the ipsumARCHIVE >> |
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Creative Excuses
a letter from the editor/intern
This edition of IpsumNEWS is dedicated in innovation, creativity and design. The most interesting thing about all of these is that though they are the forward-most facing part of marketing and advertising, when they're done well, they're almost invisible.
In the spirit of creativity and innovation, I present to you the most creative excuses heard around the office here at Justin Downey Marketing.
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Da Vinci versus Picasso
Designers design for performance. Artists design for themselves.
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A lot of people think that designers charge too much money for something just to just "look pretty". However, being a designer is very different from being an artist and the two are often confused.
A designer creates for others. We develop creative designs tailored to achieve our clients' marketing objectives whether they are generating new sales leads or promoting a new service offering.
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Justin Downey Marketing is Rebranding
...and we're just getting warmed up! |
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In the very near future, Justin Downey Marketing will rebrand itself as "JDM. Marketing Evolved." The "creative name change" not withstanding, the initiative includes: a complete creative overhaul, new marketing service offerings, and a shift in the quantity and quality of our marketing services offering.
REad more about JDM's Rebranding >> |
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Is Commercial Skipping via DVR Piracy?
Some new DVRs are stripping this ability. We asked the legal experts. |
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In 2003, ReplayTV (a manufacturer of DVRs like TiVo) announced they are stripping the ad skipping feature out of their new DVR models because they are scared of a copyright law controversy. We asked Professor L. Ray Patterson, of the University of Georgia School of Law, to weigh in.
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